citizenrod bad design packaging pour reseal
citizenrod bad design packaging attempt pour mess rice opening

I wanted to give this article the same title as a previous article, “Do, or do not, there is no try”, but that would not have been very imaginative of me. Considering how imaginative Sun Rice was in creating this useless “pouring” hole. And it’s such an engaging little contraption too. You read the instructions, you peel off the sticker, you carefully break the perforations…

and for a moment there is hope.

citizenrod bad design packaging pour mess rice opening

…and then there is disappointment.

citizenrod bad design packaging pour mess rice

Thanks pouring contraption. Thanks for nothing.

But then hope returns. Perhaps the resealable sticker will be the winner. Perhaps the designers focus was the resealability, not the easy pour. Yes, that must be it. Oh designer, I believe in you!!

citizenrod bad design packaging pour mess rice reseal
citizenrod bad design packaging pour reseal

Oh well, at least my office supplies come in handy…


Citizenrod art design think

Citizenrod | art | design | think


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